導(dǎo)視設(shè)計(jì)營(yíng)銷在新的產(chǎn)品形態(tài)下的特征由于導(dǎo)視設(shè)計(jì)產(chǎn)品出現(xiàn)了新的形態(tài),因而反映在市場(chǎng)營(yíng)銷上的特征也有了與以往不同的特征。

        1.導(dǎo)視設(shè)計(jì)市場(chǎng)營(yíng)銷者(生產(chǎn)者)并不直接生產(chǎn)物質(zhì)導(dǎo)視產(chǎn)品或勞務(wù),而是間接生產(chǎn)產(chǎn)品,即深圳導(dǎo)視設(shè)計(jì)制造有助于營(yíng)銷對(duì)象(顧客、消費(fèi)者)產(chǎn)生特定的行為(或在一定條件下所期望的行為)的氣氛或環(huán)境。市場(chǎng)營(yíng)銷盡管最終不產(chǎn)出任何有形的產(chǎn)品,但是對(duì)于創(chuàng)造出一個(gè)保證社會(huì)行為有效運(yùn)轉(zhuǎn)的機(jī)制是十分必要的。

        2.社會(huì)導(dǎo)視設(shè)計(jì)行為的價(jià)值是來(lái)自于較長(zhǎng)時(shí)間內(nèi)顧客持續(xù)行為的結(jié)果,這一價(jià)值最終在大部分公眾的受益中得以實(shí)現(xiàn)。因此市場(chǎng)深圳導(dǎo)視設(shè)計(jì)公司營(yíng)銷活動(dòng)也是一個(gè)持續(xù)的、反復(fù)的過(guò)程。 

        3.社會(huì)導(dǎo)視設(shè)計(jì)行為往往僅靠一個(gè)市場(chǎng)營(yíng)銷者進(jìn)行生產(chǎn)很難辦到,要靠眾多的市場(chǎng)營(yíng)銷者一起共同努力才能得以成功。如禁煙這一社會(huì)行為,僅靠衛(wèi)生保健部門一個(gè)營(yíng)銷者是不行的。它要靠政府機(jī)構(gòu)、婦女聯(lián)合會(huì)、工會(huì)等各種社會(huì)團(tuán)體組織的共同行動(dòng)才能取得好的效果。

        對(duì)導(dǎo)視市場(chǎng)營(yíng)銷定義作出新的解釋,使市場(chǎng)營(yíng)銷對(duì)市場(chǎng)營(yíng)銷定義作的理論、方法、手段與導(dǎo)視設(shè)計(jì)營(yíng)銷組合策略得以擴(kuò)展到出新的解釋,使市非企業(yè)活動(dòng)的新領(lǐng)域。近年來(lái),西方發(fā)達(dá)國(guó)家的場(chǎng)營(yíng)銷的理論、方非營(yíng)利事業(yè)組織、公共機(jī)構(gòu),如學(xué)校、醫(yī)院、警法、手段與營(yíng)銷組察部門、教會(huì)甚至政黨活動(dòng)及總統(tǒng)選舉都運(yùn)用了合策陪得以擴(kuò)展到市場(chǎng)營(yíng)銷的方法與手段,特別是市場(chǎng)細(xì)分化及營(yíng)非企業(yè)活動(dòng)的新領(lǐng)域銷組合策略更是被大量地運(yùn)用。傳統(tǒng)的市場(chǎng)營(yíng)銷組合理論把服務(wù)列入營(yíng)銷組合要素—導(dǎo)視產(chǎn)品的整體概念之中,服務(wù)是產(chǎn)品的延伸部分或附屬部分。這種服務(wù)主要是指依附于導(dǎo)視產(chǎn)品的售前服務(wù)和售后服務(wù)。隨著市場(chǎng)競(jìng)爭(zhēng)的日益激烈及市場(chǎng)營(yíng)銷策略被廣泛地運(yùn)用,些市場(chǎng)創(chuàng)新者大膽地突破了經(jīng)典的深圳標(biāo)識(shí)設(shè)計(jì)產(chǎn)品、價(jià)格、渠道和促銷四個(gè)導(dǎo)視市場(chǎng)營(yíng)銷組合因素框架,把服務(wù)作為第五個(gè)因素引進(jìn)了市場(chǎng)營(yíng)銷組合因素之中。

        4.服務(wù)市場(chǎng)深圳營(yíng)銷的新杠桿。服務(wù)(Customerser-vice)完整地講應(yīng)是為顧客服務(wù)、作為市場(chǎng)營(yíng)銷第五個(gè)因素的服務(wù),從產(chǎn)品的整體概念中延伸出來(lái),服務(wù)的對(duì)象及內(nèi)容出現(xiàn)了新的變化。它不僅包括對(duì)現(xiàn)實(shí)深圳顧客的服務(wù),而且也包括對(duì)潛在顧客的服務(wù);不僅要提高顧客的現(xiàn)實(shí)的(售后的)滿意程度,還要提高深圳導(dǎo)視設(shè)計(jì)公司預(yù)期的(售前的)滿意程度。

        The characteristics of guide design marketing in the new product form. Because guide design products have a new form, the characteristics reflected in marketing also have different characteristics from the past.

        1. Marketers (producers) do not directly produce material guide products or labor services, but indirectly produce products, that is, Shenzhen guides design and manufacture can help marketing targets (customers, consumers) to produce specific behaviors (or in The desired behavior under certain conditions) atmosphere or environment. Although marketing does not ultimately produce any tangible products, it is very necessary to create a mechanism to ensure the effective operation of social behavior.

        2. The value of social behavior is the result of customer's continuous behavior over a long period of time, and this value is finally realized in the benefit of most of the public. Therefore, the marketing activities of Shenzhen Guishi Design Company are also a continuous and iterative process.

        3. Social behavior is often difficult to produce by only one marketer, and success can only be achieved by the joint efforts of many marketers. Such as the social behavior of smoking ban, it is not enough to rely on a marketer in the health care department. It depends on the joint actions of government agencies, women’s federations, trade unions and other social organizations to achieve good results.

        Make a new interpretation of the definition of marketing, so that the theory, methods, methods and guidance design of marketing definition of marketing can be extended to new interpretations, and new areas of non-enterprise activities. In recent years, the theory of field marketing in Western developed countries, non-profit organizations, public institutions, such as schools, hospitals, police law, means and marketing inspection departments, churches and even political party activities, and presidential elections have all used cooperative strategies to accompany them. The methods and means extended to marketing, especially the market segmentation and non-enterprise activities of new areas of sales portfolio strategy, are widely used. The traditional marketing mix theory puts service in the overall concept of the marketing mix element-guide product, and service is an extension or subsidiary part of the product. This kind of service mainly refers to the pre-sale service and after-sales service attached to the guide products. With the increasingly fierce market competition and the widespread use of marketing strategies, some market innovators have boldly broken through the classic Shenzhen guide design product, price, channel and promotion four guide marketing combination factor framework, and regard service as The fifth factor is introduced into the marketing mix.

        4. The new lever of service market Shenzhen marketing. Service (Customerser-vice) should be a service for customers, as the fifth factor of marketing, extending from the overall concept of products, and new changes have appeared in the object and content of service. It includes not only the service to the actual Shenzhen customers, but also the service to potential customers; not only to improve the customer's actual (after-sale) satisfaction, but also to improve the expected (pre-sale) satisfaction of Shenzhen Guide Design Company .